McDonald’s “Signs” Commercial: Heartwarming Message Or Crass Cash-In?

Over the weekend, McDonald’s extended its latest “lovin'” campaign with a new ad featuring a series of McDonald’s restaurant signs bearing messages about everything from natural disasters to the Boston Marathon killings to birthday greetings. Some viewers had their hearts warmed by the reminders that local fast food franchises can spread messages of more than just Happy Meals, while other viewers were less won-over, viewing the ad as a crass way for McDonald’s to attach itself to national tragedies.

The debate is playing out on Twitter, where the Golden Arches has its supporters:

One of the best ever commercials I've seen from a food company: https://t.co/jNnUDaoKSx … Great. Beautiful job @McDonalds :) #McDonalds

— Sid Dugar (@guy_siddie) January 12, 2015

Signs: A very creative and heart warming new campaign from McDonalds. Check out the Tumblr site here: http://t.co/4BB2SpwnWN #McDonalds

— Tim Calkins (@TimothyCalkins) January 12, 2015

And more than a few detractors:

McDonalds new ad campaign almost makes u forget they're selling poison. #McDonalds #loveisendless

— Masta Ace (@mastaace) January 11, 2015

summary of the new McDonald’s commercial:

McDonalds will be standing long after the apocalypse kills the rest of us

— BFF (@YrBFF) January 12, 2015

The McDonalds commercial that wants us to thank them for changing their signs during national tragedies is more tasteless than the McRib.

— Mike Polk Jr. (@mikepolkjr) January 12, 2015

So we wanted to know where you come down on this ad from the fast food goliath:

by Chris Morran via Consumerist