(New England Brewing Company)
A few weeks after New England Brewing Company apologized for slapping a Gandhi robot on its Gandhi-Bot India Pale Ale beer, the company says now it’s going to do more than just apologize and will instead rename the brew altogether.
After meeting with Indian-American business owners in its home state of Connecticut as well as state Rep. Prasad Srinivasan, the brewery issued a statement today saying it will start the process of picking a new name, which could take up to three months.
“We learned of their support for our small business as well as some of their concerns regarding our Gandhi-Bot beer name and label. After careful consideration we feel that renaming Gandhi-Bot is the right move (the beer will remain the same),” the company says.
The company says doing this will allow it express support for the Indian-American community while limiting any economic losses it might have in changing the beer’s labels.
“We are grateful to have State Representative Srinivasan’s support in the continued success of our small CT business. We thank our supporters for standing by us through this transition,” the statement reads.
Srinivasan posted the statement on his website, adding that he’s glad New England Brewing Co. listened to the community’s concerns.
“Our sensitivity on this important issue has been addressed and I am looking forward to the early release of their renamed and re-branded product,” he writes.
by Mary Beth Quirk via Consumerist