Back in October, we evaluated the evidence for and against red velvet as a novelty Oreo flavor. It seemed plausible, but hadn’t been officially confirmed back in the fall. Now that we’re approaching Valentine’s Day, the holiday for which red velvet has been anointed the official flavor, Nabisco has announced that the cookies, featuring red cookie wafers and cream cheese flavored Oreo “creme,” will hit stores soon and stay on shelves for six weeks, or until we eat them all.
“We think it stays true to who we are as Oreo but can also really satisfy those folks who are red velvet fanatics,” the senior director for Oreo North America told Bloomberg News in an interview. Who are red velvet fanatics? The brand credits “foodies” with the current mania for red velvet, and the new cookie is an effort to reach them.
New Red Velvet Oreo Flavor to Hit U.S. Stores Next Month [Bloomberg News]
by Laura Northrup via Consumerist
