Starting later this year you might not have to traipse into your local Starbucks to chat up your favorite barista. Instead, the coffee slinger might be coming to you as part of Starbucks’ upcoming delivery service.
Business Insider reports that Starbucks CEO Howard Schultz announced Thursday that the company was marking items off its list of things to do before launching the delivery service later this year.
Chief among that list is determining just who will be in charge of delivering the hot (or cold) java to customers.
Schultz says the company is in the process of finalizing “two distinct delivery models.”
In one model the company will utilize their own employees for deliveries, while the other will use a third-party service.
“We will have more to share with you on our plans for delivery in the months ahead, but rest assure that delivery like Mobile Order and Pay will drive incrementality and increase customer loyalty,” Shultz tells analysts.
Starbucks first announced that it would launch a food and delivery service in select areas of the U.S. back in October.
The service will only be available to Starbucks loyalty program members as part of its mobile order and pay app.
“Imagine the ability to create a standing order that Starbucks delivered hot or iced to your desk daily,” Schultz said at the time.
Starbucks Baristas Will Soon Deliver Coffee To Your Door [Business Insider]
by Ashlee Kieler via Consumerist