Whips not included.
Because business just cannot resist hitching their wagons to sexy risings stars, the upcoming premiere of the Fifty Shades of Grey movie is proving quite promotionally fertile for everyone from sex toy makers to booze. Making beer sexy might seems like a stretch, but the brewers behind 50 Shades of Green are doing their best by touting the beer’s “performance enhancing” ingredients like ginseng and other aphrodisiacs.
Scottish brewer Innis & Gunn has released a limited edition ale dubbed 50 Shades of Green, reports TheDrinksBusiness.com, named as such for its blend of 50 different types of hopes from around the world.
For those in the know about such things, that includes sorache ace from Japan and pacific jade from New Zealand.
Its makers say the “mellow” beer boasts “a full body, intense flavour and seductively spicy aromas” offering notes of “grapefruit, lemongrass and passion fruit.”
And then there’s the sex angle — the beer has certain ingredients known for their stimulating qualities, like ginseng to boost sexual desire and gingko biloba to get the blood pumping.
There will only be 200 bottles of the pale ale made, and will be availbel for pre-order on the company site for about $46 per 12-ounce (ish) bottle.
“We had a lot of fun making this beer, doing things that have never been done before in brewing, much like couples all over Britain will be doing behind closed doors once they’ve seen the film,” said Innis & Gunn CEO Dougal Sharp.
Just make sure to leave it at home with your other Fifty Shades of Grey products before you head to theater, folks.
INNIS & GUNN LAUNCHES 50 SHADES BEER [TheDrinksBusiness.com]
by Mary Beth Quirk via Consumerist