One of America’s most iconic condiment makers is embracing the “it” condiment of recent years: Sriracha. That’s right, H.J. Heinz Company is spicing things up with a new Sriracha-flavored ketchup.
The Associated Press reports that Heinz will begin selling the ketchup blend with Sriracha flavors at select supermarkets later this month.
The blended offering joins other Heinz flavors including Balsamic Vinegar, Tabasco and Jalapeño.
Officials with the company say in a statement that the new product was developed after consumers asked for more bold flavor combinations.
While the company suggests the new condiment be used with cheeseburgers, french fries, hot dogs, chicken and eggs, we all know that Sriracha goes with just about everything: Taco Bell, potato chips, Pizza Hut concoctions, and the list goes on.
Heinz launches ketchup flavored with Sriracha [The Associated Press]
by Ashlee Kieler via Consumerist