The 5:00 start time is apparently working for them, since they’ve kept it the same since 2013. At least they aren’t moving the start time back any earlier? There must be a bright side to this somewhere. Also, no one will be waiting outside in the wee hours of the morning to get into the store.
“Each year, we carefully evaluate customer feedback and consumer insights to determine how we can best help those customers eager to get a jumpstart on crossing off items on their gift lists,” Joe Venezia, the chain’s VP for Store Operations said in a statement. “We are excited to welcome shoppers into our stores, providing big savings and expert services as the holiday shopping season officially begins.” Wait, I thought that the holiday shopping season began on November 1. Or is it September 30th?
Curiously missing from the Toys ‘R’ Us press release is a quote from any of the front-line employees who will be the ones running the place and sharing their toy expertise during those late hours. Best of luck, and we hope that only the people who really enjoy working on holidays get called for Brown Thursday and overnight duty.
by Laura Northrup via Consumerist