Adults under 80 apparently aren’t all that interested in General Motors’ Cadillac brand, maybe because they simply don’t connect the brand with anything that interests them. “What about coffee?” we picture someone at GM saying at the end of a very long meeting. “The kids today like coffee, right?” That’s a plausible enough origin story behind Cadillac House, a café/retail space/art gallery/I swear this is an actual thing that is going to open in June in Manhattan.
This is not meant to be like the boring old brewed coffee that you’ll find in a car dealership. Nope. Cadillac House will have a high-end café, art exhibits curated by the people behind the magazine Visionaire, and rotating fashion retail offerings.
“We have tried to tell people what you’re supposed to feel from the Cadillac brand,” the company’s brand director explained to Bloomberg News. “But what we hadn’t quite fully established was an environment that you could walk into.”
Personally, I’m holding out for a Starbucks-branded car.
Would You Hang Out at a Cadillac Coffee Shop? [Bloomberg]
by Laura Northrup via Consumerist