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Learning SEO from Experts Ebook Free Download and Online Read

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What is SEO? 
SEO is the process of improving web pages so they rank high in search engines
for   a   specific   keyword   phrase.   SEO   is   divided   in   two   categories:   on-page
optimization   and   off-page   optimization.   On-page   optimization   it   refers   to   every
method   you   use   that   change   the   page   code;   off-page   optimization   equals   link
popularity (more on this later)


Choosing the right keywords 
The center of optimization are the keyword phrase(s) for which you want a high
ranking in search engines result pages (SERP’s). When you choose you keyword
phrase  you  must take in consideration primarily your  market (they must reflect
what   you   sell)   ,   the   number   of   searches   for   it   and   the   competition   for   that
particularly keyword phrase.




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