( Tobyotter ) When’s the last time you went to a Frisch’s Big Boy? Can’t remember, or maybe you don’t have one nearby? The chain’s new boss wants to change that, and is pushing to expand to more franchise locations in the U.S., as well as retool the restaurants to bring in the younger set. You know the word, starts with an “m” and rhymes with “shmillennials.” NRD Capital took over Frisch’s Big Boy restaurants last week after shareholders approved a $175 million acquisition , marking the first time in the chain’s history that it won’t be under family ownership. NRD’s head honcho and interim Frische’s CEO Aziz Hashim says that while the brand has been profitable, it can benefit from a few changes. Our primary goal is to make sure our existing customer is totally taken care of,” Hashim told the Associated Press . “So, no plan to alienate our current customer base; we want to actually make it better for them. At the same time, we want to make an effort to drive some new customers.” So...
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