Skip to main content

Chick-fil-A, Chipotle Lead In Customer Satisfaction Survey, McDonald’s Brings Up The Rear… Again

By

Screen Shot 2015-06-29 at 5.33.13 PM

By now we’re well aware that McDonald’s has struggled to attract and keep new customers in recent years, leading to an all-out overhaul of the fast-food powerhouse. The Golden Arches’ trouble is perhaps most evident this week, as the company clocked in dead last among competition in the American Customer Satisfaction Index, yet again.

The ACSI recently unveiled its annual Full-Service Limited-Service Restaurant ratings [PDF], which compares a dozen name-brand burger, sandwich, pizza, and coffee chains, as well as sit-down dining establishments.

For the sixth year in a row, and the 19th time in 20 surveys, the iconic fast food restaurant brought up the rear with a score of 67 — three points below its score last year, and 19 points below new leader Chick-fil-A.

Speaking of Chick-fil-A, the company had a strong showing in its debut in the ACSI ratings, tallying a rating of 86,  the highest ever score by a company in the quick-service category.

The restaurant wasn’t the only first-timer to the report to have an impressive showing: Chipotle ranked second with a score of 83, while Panera came in third with a score of 80.

“The fast casual segment of quick service restaurants is nicely situated for the confluence of changing consumer tastes and a rebounding economy,” ACSI Director David VanAmburg said in a statement. “Consumers have a bit more money in their pockets, but are still pressed for time. Fast casual outlets offer higher-quality ingredients, freshness and fast service – all at a reasonable price.”

Other newbies, Arby’s and Jack In The Box, didn’t benefit quite as well as their fellow rookies, scoring 74 and 72, respectively.

Last year’s leaders, Papa John’s and Pizza Hut, both shed several points this year, each scoring 78 points.

In fact, nearly all of the restaurants named in the survey saw a drop from their previous rating, with Little Caeser’s 7% drop from 80 to 74 being the worst. Domino’s, Wendy’s, Burger King and McDonald’s each faced a significant drop of at least 5%.

The only establishment to improve in rankings this year was Dunkin’ Donuts, with an increase of 4% from 75 to 78.

Screen Shot 2015-06-29 at 5.33.34 PM

Full-service restaurants tended to fare better in the ACSI rankings, with the lowest score — belonging to Ruby Tuesdays — coming in at just 73 points.

Once again, a new entrant took top billing, with Texas Roadhouse rating an 83. Rounding out the top 5 (which included one tie) is LongHorn Steakhouse (81), Cracker Barrel (80), Olive Garden (79) and Outback Steakhouse and Applebee’s (78).


by Ashlee Kieler via Consumerist

Comments

Post a Comment

Popular posts from this blog

Chrysler Deletes Its Dating Apps, Decides To Remain Single For Now

By
They say you can’t have a healthy relationship until you’re happy with yourself. That appears to be the new mantra for Fiat Chrysler: After several attempts to woo General Motors and more recently Volkswagen , the carmaker’s top executive says he plans to ditch his lovelorn ways to concentrate on his company’s bottom line.  Bloomberg reports that CEO Sergio Marchionne has turned his focus to eliminating FCA’s debt rather than eliminating its single status. Marchionne has set a goal of erasing FCA’s debt by 2019, the same year he’s set to retire. To do that, he says the company needs to do a little work on itself. “We need to be very careful that we don’t start unrealistic dreams about consolidation as we are on our way to achieve historically important results and a debt-free position,” Marchionne told investors at the carmaker’s annual meeting in Amsterdam, as reported by Bloomberg. “We are not at a point of time to discuss any alliance.” Yes, you heard that right: The man w...
Post a Comment
Read more

Study Claims 43% Of “Wild” Salmon In Stores & Restaurants Isn’t Wild At All

By
That wild salmon entrée calling to you from the menu at dinner might not be all it’s advertised. In fact a new study released Wednesday found evidence of mislabeling in nearly half of all salmon sold in restaurants and grocery stores.  The study [ PDF ] from international environmental advocacy group, Oceana, analyzed 82 salmon samples from restaurants and grocery stores, finding that 43% of the products were mislabeled. DNA testing confirmed that 69% of the mislabeled product consisted of farmed Atlantic salmon being sold as wild-caught product. According to the report, consumers satisfying their salmon craving in restaurants are misled about 67% of the time, while those who buy their seafood in a grocery store are misled 20% of the time. “Americans might love salmon, but as our study reveals, they may be falling victim to a bait and switch,” Beth Lowell, senior campaign director at Oceana, said . “When consumers opt for wild-caught U.S. salmon, they don’t expect to get a far...
Post a Comment
Read more

Introduction to Biology (IX Biology Notes Chapter 01)

By
Science: Our universe operates under certain principles. For understanding of these principles, the experiments are done and observations are made; on the basis of which logical conclusions are drawn. Such a study is called "Science". In brief science is the knowledge based on experiments and observations. Biology: The Scientific study of living organisms is called Biology. The word biology is derived from two Greek words "bios" meaning life and "logos" meaning thought, discourse, reasoning or study. It means that all aspects of life and every type of living organism are discussed in biology. Branches of Biology: Biology is divided into following branches: Morphology The study of form and structure of living organisms is called morphology. It can be further divided into following two parts: 1. The study of external parts of living organism is called external morphology. 2. The study of internal parts of living organism is calle...
Post a Comment
Read more