Skip to main content

Online Retail Passes In-Store Shopping For Black Friday Weekend

By
(Ann Fisher)
Going online for your Black Friday sales fix is now just as popular as trudging out to the mall to shop, according to a new survey from the National Retail Federation.

According to the survey results [PDF], more Americans did their shopping online than in stores each day of the holiday weekend.

This includes Black Friday, the most-hyped in-store shopping day of the year. The survey says that 72.8% of respondents did in-store shopping on the day after Thanksgiving, a hair shy of the 73.1% who shopped online.

That was by far the narrowest margin between the two shopping methods. Online also beat out bricks-and-mortar on Thanksgiving (39.8% vs. 34%), and on Saturday (49% vs. 45.9%) and Sunday (32.9% vs. 19.1%).

The huge disparity on Sunday’s numbers seems to indicate that consumers get exhausted with the physical process of shopping — driving, parking, browsing, waiting in line — but they still want to look for good deals while they’re available.

According to the survey, slightly more than half of the in-store shoppers said they couldn’t pass up the savings. This seems to indicate that price is the key factor in their decision. Meanwhile, only 31.2% said they hit the stores because it’s a tradition. Those people will continue to show up every year, but you can expect online shopping to only grow more popular as the savings-oriented consumers realize they can get most, if not all, the in-store deals from the comfort of their home.

The NRF survey does give credence to some retailers’ insistence on opening their doors Thanksgiving evening. When breaking down the hourly in-store visits on Thanksgiving and Black Friday, the single biggest time for shopping was not Black Friday morning, but 6 p.m. on Thanksgiving — the hour when several major retailers opened for business.

More than 13% of people who shopped in stores this weekend showed up at that time, significantly more than other popular hours like midnight (4%) and 6 a.m. (5%), or 9 a.m. (7.8%) on Friday.


by Chris Morran via Consumerist

Comments

Post a Comment

Popular posts from this blog

Chrysler Deletes Its Dating Apps, Decides To Remain Single For Now

By
They say you can’t have a healthy relationship until you’re happy with yourself. That appears to be the new mantra for Fiat Chrysler: After several attempts to woo General Motors and more recently Volkswagen , the carmaker’s top executive says he plans to ditch his lovelorn ways to concentrate on his company’s bottom line.  Bloomberg reports that CEO Sergio Marchionne has turned his focus to eliminating FCA’s debt rather than eliminating its single status. Marchionne has set a goal of erasing FCA’s debt by 2019, the same year he’s set to retire. To do that, he says the company needs to do a little work on itself. “We need to be very careful that we don’t start unrealistic dreams about consolidation as we are on our way to achieve historically important results and a debt-free position,” Marchionne told investors at the carmaker’s annual meeting in Amsterdam, as reported by Bloomberg. “We are not at a point of time to discuss any alliance.” Yes, you heard that right: The man w...
Post a Comment
Read more

Study Claims 43% Of “Wild” Salmon In Stores & Restaurants Isn’t Wild At All

By
That wild salmon entrée calling to you from the menu at dinner might not be all it’s advertised. In fact a new study released Wednesday found evidence of mislabeling in nearly half of all salmon sold in restaurants and grocery stores.  The study [ PDF ] from international environmental advocacy group, Oceana, analyzed 82 salmon samples from restaurants and grocery stores, finding that 43% of the products were mislabeled. DNA testing confirmed that 69% of the mislabeled product consisted of farmed Atlantic salmon being sold as wild-caught product. According to the report, consumers satisfying their salmon craving in restaurants are misled about 67% of the time, while those who buy their seafood in a grocery store are misled 20% of the time. “Americans might love salmon, but as our study reveals, they may be falling victim to a bait and switch,” Beth Lowell, senior campaign director at Oceana, said . “When consumers opt for wild-caught U.S. salmon, they don’t expect to get a far...
Post a Comment
Read more

Introduction to Biology (IX Biology Notes Chapter 01)

By
Science: Our universe operates under certain principles. For understanding of these principles, the experiments are done and observations are made; on the basis of which logical conclusions are drawn. Such a study is called "Science". In brief science is the knowledge based on experiments and observations. Biology: The Scientific study of living organisms is called Biology. The word biology is derived from two Greek words "bios" meaning life and "logos" meaning thought, discourse, reasoning or study. It means that all aspects of life and every type of living organism are discussed in biology. Branches of Biology: Biology is divided into following branches: Morphology The study of form and structure of living organisms is called morphology. It can be further divided into following two parts: 1. The study of external parts of living organism is called external morphology. 2. The study of internal parts of living organism is calle...
Post a Comment
Read more