Skip to main content

MTV Bringing Back “Beavis And Butt-head,” “Daria,” & More With New Classics Channel

By

Has your TV-viewing life been missing a pair of friends sitting on the couch exclaiming “This sucks!” or an angsty teen dealing with her bubbly sister and other perils of high school? They’ll soon be making a reappearance, as MTV bets that folks are feeling nostalgic enough for the ’90s and early aughts to justify its new MTV Classic channel.

MTV announced Thursday that it will rebrand the VH1 Classic channel as MTV Classic, bringing titles like Beavis and Butt-head, Laguna Beach, Total Request Live, and Daria back into consumers’ homes starting Aug. 1.

“MTV Classic gives audiences a modern and artful home for classic MTV programming and — alongside MTV, MTV2, MTV Live, and mtvU — rounds out a diverse portfolio with music and youth culture at its core,” Sean Atkins, president of MTV, said in a statement.

MTV Classic’s debut coincides with the channels first appearance exactly 35 years ago. The first show to air on the new channel will be MTV Hour One, the first hour of programming from the 1981 channel launch.

Bloomberg reports that prior to the launch, MTV engineers have undertaken a mammoth task: digitizing millions of old VHS tapes stores for yeas in vaults and filled with live performances and interviews from musicians and stars who visited MTV studios over the past 35 years.

That means in addition to shows like Cribs, Jersey Shore, and Run’s House, MTV Classic will also replay live concerts, interviews, red carpet appearances, and episodes of docuseries Storytellers.

“Part of the reason our brand is powerful is because so many of us still have affection for what MTV is or was or could be,” says Erik Flannigan, who works for MTV parent company Viacom, tells Bloomberg. “There are great things that happened on MTV that are valuable and merit consideration.”

While bringing the footage out of the vaults definitely makes for a blast from the past, it’s not just about reminding viewers of their old favorites.

By digitizing the footage, MTV is making it more accessible to license to people making documentaries or movies, creating an additional revenue stream, Bloomberg reports.

The channel can also repurpose the items for consumption on other avenues, like Snapchat and YouTube.

“We can create digital franchises out of this material, whether it’s bits for Snapchat, YouTube or Instagram,” Alex Pappademas, managing editor of MTV News, tells Bloomberg. “Young people are really interested in nostalgia and the past.”

 

[via Bloomberg]


by Ashlee Kieler via Consumerist

Comments

Post a Comment

Popular posts from this blog

Chrysler Deletes Its Dating Apps, Decides To Remain Single For Now

By
They say you can’t have a healthy relationship until you’re happy with yourself. That appears to be the new mantra for Fiat Chrysler: After several attempts to woo General Motors and more recently Volkswagen , the carmaker’s top executive says he plans to ditch his lovelorn ways to concentrate on his company’s bottom line.  Bloomberg reports that CEO Sergio Marchionne has turned his focus to eliminating FCA’s debt rather than eliminating its single status. Marchionne has set a goal of erasing FCA’s debt by 2019, the same year he’s set to retire. To do that, he says the company needs to do a little work on itself. “We need to be very careful that we don’t start unrealistic dreams about consolidation as we are on our way to achieve historically important results and a debt-free position,” Marchionne told investors at the carmaker’s annual meeting in Amsterdam, as reported by Bloomberg. “We are not at a point of time to discuss any alliance.” Yes, you heard that right: The man w...
Post a Comment
Read more

Study Claims 43% Of “Wild” Salmon In Stores & Restaurants Isn’t Wild At All

By
That wild salmon entrée calling to you from the menu at dinner might not be all it’s advertised. In fact a new study released Wednesday found evidence of mislabeling in nearly half of all salmon sold in restaurants and grocery stores.  The study [ PDF ] from international environmental advocacy group, Oceana, analyzed 82 salmon samples from restaurants and grocery stores, finding that 43% of the products were mislabeled. DNA testing confirmed that 69% of the mislabeled product consisted of farmed Atlantic salmon being sold as wild-caught product. According to the report, consumers satisfying their salmon craving in restaurants are misled about 67% of the time, while those who buy their seafood in a grocery store are misled 20% of the time. “Americans might love salmon, but as our study reveals, they may be falling victim to a bait and switch,” Beth Lowell, senior campaign director at Oceana, said . “When consumers opt for wild-caught U.S. salmon, they don’t expect to get a far...
Post a Comment
Read more

Introduction to Biology (IX Biology Notes Chapter 01)

By
Science: Our universe operates under certain principles. For understanding of these principles, the experiments are done and observations are made; on the basis of which logical conclusions are drawn. Such a study is called "Science". In brief science is the knowledge based on experiments and observations. Biology: The Scientific study of living organisms is called Biology. The word biology is derived from two Greek words "bios" meaning life and "logos" meaning thought, discourse, reasoning or study. It means that all aspects of life and every type of living organism are discussed in biology. Branches of Biology: Biology is divided into following branches: Morphology The study of form and structure of living organisms is called morphology. It can be further divided into following two parts: 1. The study of external parts of living organism is called external morphology. 2. The study of internal parts of living organism is calle...
Post a Comment
Read more