Skip to main content

McDonald’s Plans To Offer Fresh Beef Burgers In Most Locations Next Year

By

In pockets of stores throughout Texas and Oklahoma, McDonald’s has been replacing its frozen beef patties with fresh meat for about a year. Now the fast food goliath says a majority of its stores nationwide will be serving up the non-frozen patties by mid-2018.

McDonald’s has faced increasing competition not just from its fellow national burger chains, but from smaller regional operators like Five Guys, Whataburger, and others, who offer fresher ingredients.

Despite McDonald’s being arguably the most famous name in burgers, its reputation with consumers is also sagging. The chain has repeatedly come in last on the American Customer Satisfaction Index of limited service restaurants, and its burgers have previously been named the least tasty of all fast food chains.

McDonald’s began testing the fresh beef patties last spring at 75 stores in the Dallas area, before expanding a few months later to some markets in Oklahoma. The company recently added more than 300 locations in North Texas to that test.

“We received overwhelmingly positive feedback from customers and employees and we’re proud to have been part of a test that is creating a watershed moment for McDonald’s,” said one Dallas-area McDonald’s franchisee in a statement released by the company. “This test was driven by the Franchisees, our region and insights from what our customers are asking for when they visit McDonald’s.”

The change to fresh beef will involve the patty used for the Quarter Pounder and its related burgers, like the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, the Quarter Pounder with Cheese Deluxe and Signature Crafted Recipe burgers. We’ve asked McDonald’s to clarify what, if any, effect this change will have on the Big Mac; we’ll update if we receive a response.

Moving away from frozen patties can result in better burgers, but it can also increase food storage/waste costs for some franchisees if those fresh beef burgers aren’t going out the window at a rapid rate. The chain’s promise to cook burgers when ordered may also slow down service, potentially aggravating customers who choose McDonald’s for expedience over taste.


by Chris Morran via Consumerist

Comments

Post a Comment

Popular posts from this blog

Chrysler Deletes Its Dating Apps, Decides To Remain Single For Now

By
They say you can’t have a healthy relationship until you’re happy with yourself. That appears to be the new mantra for Fiat Chrysler: After several attempts to woo General Motors and more recently Volkswagen , the carmaker’s top executive says he plans to ditch his lovelorn ways to concentrate on his company’s bottom line.  Bloomberg reports that CEO Sergio Marchionne has turned his focus to eliminating FCA’s debt rather than eliminating its single status. Marchionne has set a goal of erasing FCA’s debt by 2019, the same year he’s set to retire. To do that, he says the company needs to do a little work on itself. “We need to be very careful that we don’t start unrealistic dreams about consolidation as we are on our way to achieve historically important results and a debt-free position,” Marchionne told investors at the carmaker’s annual meeting in Amsterdam, as reported by Bloomberg. “We are not at a point of time to discuss any alliance.” Yes, you heard that right: The man w...
Post a Comment
Read more

Study Claims 43% Of “Wild” Salmon In Stores & Restaurants Isn’t Wild At All

By
That wild salmon entrée calling to you from the menu at dinner might not be all it’s advertised. In fact a new study released Wednesday found evidence of mislabeling in nearly half of all salmon sold in restaurants and grocery stores.  The study [ PDF ] from international environmental advocacy group, Oceana, analyzed 82 salmon samples from restaurants and grocery stores, finding that 43% of the products were mislabeled. DNA testing confirmed that 69% of the mislabeled product consisted of farmed Atlantic salmon being sold as wild-caught product. According to the report, consumers satisfying their salmon craving in restaurants are misled about 67% of the time, while those who buy their seafood in a grocery store are misled 20% of the time. “Americans might love salmon, but as our study reveals, they may be falling victim to a bait and switch,” Beth Lowell, senior campaign director at Oceana, said . “When consumers opt for wild-caught U.S. salmon, they don’t expect to get a far...
Post a Comment
Read more

Introduction to Biology (IX Biology Notes Chapter 01)

By
Science: Our universe operates under certain principles. For understanding of these principles, the experiments are done and observations are made; on the basis of which logical conclusions are drawn. Such a study is called "Science". In brief science is the knowledge based on experiments and observations. Biology: The Scientific study of living organisms is called Biology. The word biology is derived from two Greek words "bios" meaning life and "logos" meaning thought, discourse, reasoning or study. It means that all aspects of life and every type of living organism are discussed in biology. Branches of Biology: Biology is divided into following branches: Morphology The study of form and structure of living organisms is called morphology. It can be further divided into following two parts: 1. The study of external parts of living organism is called external morphology. 2. The study of internal parts of living organism is calle...
Post a Comment
Read more