Skip to main content

JetBlue Hopes Facial Recognition Tech Can Speed Up Boarding At The Gate

By

For some flights, you’ll spend more time in line at the airport than you will in the air. Checking your bags, going through security, then boarding at the gate (not to mention the idle time spent in the jet’s aisle while the people in front of you invariably stow their over-large rolling suitcases improperly in the overhead bins and then remember they have to get something from that bag). JetBlue is hoping that using facial recognition technology can speed up at least one portion of this process.

The airline announced this morning that it will start testing a (hopefully) expedited boarding process on one route — Boston to Aruba — starting at some point in June.

After passengers on this route get through the security checkpoint gauntlet, they’ll have the option of posing for a photo at a camera station that links up to the U.S. Customs and Border Protection computers to verify your face against any sort of passport or visa photo you’d have stored with the agency.

If the CBP can identify you, you’ll be cleared to board the jet without having to whip out your boarding pass (which you always manage to put in the most difficult to reach pocket).

“We hope to learn how we can further reduce friction points in the airport experience, with the boarding process being one of the hardest to solve,” says JetBlue executive VP Joanna Geraghty.

While JetBlue is touting this announcement as a first for a U.S. carrier, it’s not the first airline to use facial recognition to speed up boarding. British Airways launched a test of similar tech earlier this spring at Heathrow Airport in London.

Meanwhile, Delta Air Lines recently spent $600,000 on self-service luggage check-in machines that use facial recognition at Minneapolis-St. Paul International.


by Chris Morran via Consumerist

Comments

Post a Comment

Popular posts from this blog

Chrysler Deletes Its Dating Apps, Decides To Remain Single For Now

By
They say you can’t have a healthy relationship until you’re happy with yourself. That appears to be the new mantra for Fiat Chrysler: After several attempts to woo General Motors and more recently Volkswagen , the carmaker’s top executive says he plans to ditch his lovelorn ways to concentrate on his company’s bottom line.  Bloomberg reports that CEO Sergio Marchionne has turned his focus to eliminating FCA’s debt rather than eliminating its single status. Marchionne has set a goal of erasing FCA’s debt by 2019, the same year he’s set to retire. To do that, he says the company needs to do a little work on itself. “We need to be very careful that we don’t start unrealistic dreams about consolidation as we are on our way to achieve historically important results and a debt-free position,” Marchionne told investors at the carmaker’s annual meeting in Amsterdam, as reported by Bloomberg. “We are not at a point of time to discuss any alliance.” Yes, you heard that right: The man w...
Post a Comment
Read more

Study Claims 43% Of “Wild” Salmon In Stores & Restaurants Isn’t Wild At All

By
That wild salmon entrée calling to you from the menu at dinner might not be all it’s advertised. In fact a new study released Wednesday found evidence of mislabeling in nearly half of all salmon sold in restaurants and grocery stores.  The study [ PDF ] from international environmental advocacy group, Oceana, analyzed 82 salmon samples from restaurants and grocery stores, finding that 43% of the products were mislabeled. DNA testing confirmed that 69% of the mislabeled product consisted of farmed Atlantic salmon being sold as wild-caught product. According to the report, consumers satisfying their salmon craving in restaurants are misled about 67% of the time, while those who buy their seafood in a grocery store are misled 20% of the time. “Americans might love salmon, but as our study reveals, they may be falling victim to a bait and switch,” Beth Lowell, senior campaign director at Oceana, said . “When consumers opt for wild-caught U.S. salmon, they don’t expect to get a far...
Post a Comment
Read more

Introduction to Biology (IX Biology Notes Chapter 01)

By
Science: Our universe operates under certain principles. For understanding of these principles, the experiments are done and observations are made; on the basis of which logical conclusions are drawn. Such a study is called "Science". In brief science is the knowledge based on experiments and observations. Biology: The Scientific study of living organisms is called Biology. The word biology is derived from two Greek words "bios" meaning life and "logos" meaning thought, discourse, reasoning or study. It means that all aspects of life and every type of living organism are discussed in biology. Branches of Biology: Biology is divided into following branches: Morphology The study of form and structure of living organisms is called morphology. It can be further divided into following two parts: 1. The study of external parts of living organism is called external morphology. 2. The study of internal parts of living organism is calle...
Post a Comment
Read more