Skip to main content

New Clothing Line From Taco Bell and Forever21 Is Reason To Just Give Up

By

Imagine a world where humans are not only vessels for advertising multibillion-dollar global fast food chains, but where we’re expected to pay for that privilege. If that sounds good to you, then Taco Bell and Forever21 have some clothes they want you to buy.

Starting Oct. 11, anyone who ever dreamed of giving over their personal identity to prance around in a top that looks like a Taco Bell hot sauce packet, can do so, thanks to the Forever21 x Taco Bell collection.

The advertising apparel (adverpparel?) features all various Taco Bell items splashed across sweatshirts, bodysuits, and T-shirts.

For example, you could score a pink pullover sweatshirt with the “Live Mas” logo on the chest, because you apparently don’t like yourself very much and want the world to know it.

If you feel compelled to dress up like a condiment package on days that aren’t Halloween, there’s the Fire Sauce tank top.

Taco Bell, which for some reason refers to itself as “the fast fashion of food,” says it used its knowledge of creating limited edition products to influence the clothing line.

While it remains to be seen if Taco Bell fans who love Doritos Locos tacos will actually want to wear that love on their sleeves, the fast food chain and Forever21 seem to think the clothing line will be a hit.

Some Taco Bell executive who gets paid so much more money than most of us could possibly ever imagine actually said the following: “We’ve seen our fans get individually creative in expressing their love for Taco Bell through fashion, and we believe this collection with Forever 21 is going to be everything they would expect from us in extending the Taco Bell lifestyle to fashion: original, affordable, creative a little quirky and definitely fun,” Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp., said in a statement.

Heaven forbid this clothing line does take off, pushing ever closer to the future envisioned in Idiocracy:

Not The First

While we might not be sold on wearing around what is essentially a billboard for Taco Bell, the company certainly isn’t the first to mesh food and fashion.

Back in the ‘80s Coca-Cola tried its hand at the whole clothing thing, giving soda customers the chance to plaster their bodies with Coke T-shirts, button0downs, and other apparel.

According to InThe80s (and to the lone Consumerist staffer old enough to remember his sister crying because she didn’t get one for Christmas), the long-sleeved Coca-Cola shirts in red and off-white were the most popular.

Later in the decade, Sears teamed up with McDonald’s on a slew of “McKids” stores that sold children’s apparel. The offerings featured McDonald’s characters and ranged from clothing to shoes and toys.

Those stores — 47 in all — closed in 1991, but the brand lived on when Walmart became the exclusive carrier in the mid-1990s, according to Chiefmarketer.

More recently, McDonald’s rolled out its own clothing line to coincide with its delivery service, the New York Post reports. The McDelivery Collection featured french fry-themed sweatsuits and sandals, hamburger pillowcases, and blankets littered with McDonald’s items.


by Ashlee Kieler via Consumerist

Comments

Post a Comment

Popular posts from this blog

Chrysler Deletes Its Dating Apps, Decides To Remain Single For Now

By
They say you can’t have a healthy relationship until you’re happy with yourself. That appears to be the new mantra for Fiat Chrysler: After several attempts to woo General Motors and more recently Volkswagen , the carmaker’s top executive says he plans to ditch his lovelorn ways to concentrate on his company’s bottom line.  Bloomberg reports that CEO Sergio Marchionne has turned his focus to eliminating FCA’s debt rather than eliminating its single status. Marchionne has set a goal of erasing FCA’s debt by 2019, the same year he’s set to retire. To do that, he says the company needs to do a little work on itself. “We need to be very careful that we don’t start unrealistic dreams about consolidation as we are on our way to achieve historically important results and a debt-free position,” Marchionne told investors at the carmaker’s annual meeting in Amsterdam, as reported by Bloomberg. “We are not at a point of time to discuss any alliance.” Yes, you heard that right: The man w...
Post a Comment
Read more

Study Claims 43% Of “Wild” Salmon In Stores & Restaurants Isn’t Wild At All

By
That wild salmon entrée calling to you from the menu at dinner might not be all it’s advertised. In fact a new study released Wednesday found evidence of mislabeling in nearly half of all salmon sold in restaurants and grocery stores.  The study [ PDF ] from international environmental advocacy group, Oceana, analyzed 82 salmon samples from restaurants and grocery stores, finding that 43% of the products were mislabeled. DNA testing confirmed that 69% of the mislabeled product consisted of farmed Atlantic salmon being sold as wild-caught product. According to the report, consumers satisfying their salmon craving in restaurants are misled about 67% of the time, while those who buy their seafood in a grocery store are misled 20% of the time. “Americans might love salmon, but as our study reveals, they may be falling victim to a bait and switch,” Beth Lowell, senior campaign director at Oceana, said . “When consumers opt for wild-caught U.S. salmon, they don’t expect to get a far...
Post a Comment
Read more

Introduction to Biology (IX Biology Notes Chapter 01)

By
Science: Our universe operates under certain principles. For understanding of these principles, the experiments are done and observations are made; on the basis of which logical conclusions are drawn. Such a study is called "Science". In brief science is the knowledge based on experiments and observations. Biology: The Scientific study of living organisms is called Biology. The word biology is derived from two Greek words "bios" meaning life and "logos" meaning thought, discourse, reasoning or study. It means that all aspects of life and every type of living organism are discussed in biology. Branches of Biology: Biology is divided into following branches: Morphology The study of form and structure of living organisms is called morphology. It can be further divided into following two parts: 1. The study of external parts of living organism is called external morphology. 2. The study of internal parts of living organism is calle...
Post a Comment
Read more